Creating a brand

 

Now is time to explain who is this strange guy!
It is the product of the process of creating a brand for a new, hypothetical company.
This was a project for a graphic course: we have to create a new company and its main product, no limit to the imagination, requirement was to be coherent and convincing.
I imagined a start-up that was going to develop an A.I. capable of replacing its owner in all the aspects of the social/web life: gaming, chatting, posting comments and so on.
Obviously the A.I. was configurable and reporting to the owner on a schedule defined by the owner itself.
Starting from this idea there was the task of choosing a proper name, and the right font for it.
The next step was creating a graphic logo for the company.
I ended this phase with the horizontal log:

And also the compact version:

The next phase in the project was creating something special for the company and there, as you already guessed, the compact version of the name became central, with just some simple transformations a small robot character could be created:

So the small robot became the friendly interface of the A.I., especially for humans not much knowing about computers. And it was also a key graphical/emotional element for the possible applications:

It won the benevolence of the course members, and also a 3D render for the final page of the  Brand Development Guide.
As said in a previous post: all the elements of the character have a real meaning! :)

La Guerra dei Draghi

Don't ask why but, I'm proud to show you all the result of my last project, a small book:
'La Guerra dei Draghi'.
I worked on this during the spare time of the last months (so, really, no much time :) ).
The idea was born from seeing a friend publishing a book and seeing that the result was not bad at all, and from a bed-time story that I made up for my son when he was very young.
When I started telling him, probably, he could not even understand what I was saying but he needed to know that he was not alone, and I needed a way to stay awake... so...
Now he is grown up and he still remembers some of the story, but he could not put all the pieces together and make a complete story.
But he is going to start reading on his own in a short time.

So I said myself that I could try to make a short book, in this way if he will want to know how the story was when he will be capable of reading it.

Said that I started what resulted in a long term project: I made seventeen pictures and wrote the text trying to stay simple and short, and then put all together.

Being able to finish the project and print the book was very gratifying, way more than completing a PC image or 3D project.

Now I don't know if my son will ever read it or even give it a glance ... perhaps he will not be interested any more in fantasy stories, but one can not always be sure of what the future will be ...

Georgia a Typographic Poster

A new post at last, but this is not a 'non productive year': on the contrary I'm doing a lot o experiments with different techniques and, most interesting, I'm working more on paper than on screen.
This is a peculiar exercise done in a typographic context.
The idea was creating a poster having a Font as subject and using the minimum number possible of graphic elements.
I found the idea interesting and gave it a try: this is the result of my attempt.
Above all it was an interesting way of aproaching the 'universe' of typography.