Creating a brand

 

Now is time to explain who is this strange guy!
It is the product of the process of creating a brand for a new, hypothetical company.
This was a project for a graphic course: we have to create a new company and its main product, no limit to the imagination, requirement was to be coherent and convincing.
I imagined a start-up that was going to develop an A.I. capable of replacing its owner in all the aspects of the social/web life: gaming, chatting, posting comments and so on.
Obviously the A.I. was configurable and reporting to the owner on a schedule defined by the owner itself.
Starting from this idea there was the task of choosing a proper name, and the right font for it.
The next step was creating a graphic logo for the company.
I ended this phase with the horizontal log:

And also the compact version:

The next phase in the project was creating something special for the company and there, as you already guessed, the compact version of the name became central, with just some simple transformations a small robot character could be created:

So the small robot became the friendly interface of the A.I., especially for humans not much knowing about computers. And it was also a key graphical/emotional element for the possible applications:

It won the benevolence of the course members, and also a 3D render for the final page of the  Brand Development Guide.
As said in a previous post: all the elements of the character have a real meaning! :)